15 Free WooCommerce Themes to Launch a Successful Online Store

Launching an online store isn’t as easy as some make it out to be. Even with WordPress and WooCommerce, putting together an e-commerce site that looks professional can be a challenge, especially without a quality theme. However, there are a lot of fantastic free WooCommerce themes that can make your job a lot easier. With a little help sorting through all the options, you just might find a hidden gem.

For this article, we’re going to provide that help. We’ll introduce you to 11 of the best free WooCommerce themes you can use. For each, we’ll talk about what makes it unique so you can decide which one is the best fit for your store. Let’s get to work!

Juliet is a beautifully crafted theme that includes WooCommerce shop integration for free. Gorgeous, super clean, and feature packed, Juliet is perfect for life style, personal, and fashion blogs looking to sell products, books, or digital downloads online. There are several options available for customization even in the free version, and the shop pages are exceptionally designed and sure to attract new and existing buyers to your store.

It’s hard to believe eStore isn’t an expensive premium WooCommerce theme. With this free theme, you get access to hundreds of custom font options, dozens of widgets built for online stores, support for several advanced WooCommerce extensions, and more.

eStore also happens to be ready for translations in several languages. When you combine that with its stylish design, you have a prime option for setting up an international online store.

Leto is a versatile e-commerce solution that works for almost every type of product. This WooCommerce theme also looks fantastic on mobile devices, thanks to its unobstrusive grid design and simple navigation menus.

Using Leto, you can show customers in-depth product descriptions, highlight customer reviews, and lead users to related items they may like to up-sell and cross-sell merchandise. Leto is also easy to set up and to customize. It includes multiple built-in widgets you can add to any page, including options to show products with discounts, new arrivals, and more.

If you’re a fan of themes that include lots of design options you can change within the WordPress Customizer, you’re going to love Leto.

OceanWP is one of the most popular WordPress themes by far and also happens to be an excellent option for WooCommerce stores. It comes in both free and premium flavors, with its paid options including access to bundled plugins and website demo designs.

However, the free version of OceanWP offers plenty of features to help you create an amazing store. It’s fully compatible with all the most popular page builder plugins on the market, including Elementor, Visual Composer, Divi, and Beaver Builder. It’s also optimized for speed and works perfectly on mobile devices out of the box.

If you’re looking for a lightweight, easily-customizable theme that enables you to use your favorite page builder, OceanWP should be right up your alley.

Astra is in a similar to OceanWP in that it’s a lightweight multi-purpose theme that works seamlessly with WooCommerce. It’s also built to support most major page builder plugins, including Elementor, Beaver Builder, and more.

What sets Astra apart is that it also includes a broad range of internal customization settings. This theme enables you to choose from several layout and header options, colors, and hundreds of fonts for your online store. Astra is also translation-ready, which makes it an excellent choice if you plan to expand your store to international markets.

If you’re an avid online shopper, you know a lot of e-commerce stores are guilty of throwing too much information at you. They have hundreds of products on sale and they seem to want customers to see all of them at once.

eCommerce Gem offers a minimalistic, classy approach to online shopping, which may be more in line with your aesthetic. This theme also offers a broad range of customization alternatives, making it a versatile option. It enables you to change any element, including its colors and fonts.

A lot of free WooCommerce themes aren’t precisely what you’d call fashionable. Hypermarket, on the other hand, packs enough style to win a few awards. It’s sleek, modern, and sure to impress new visitors to your online store.

This minimalist WooCommerce theme is perfect if you want to sell a limited amount of products, giving each of them enough space to shine. It also includes multiple navigation options, in case you prefer sidebars over more traditional layouts.

Shop Elite is a WooCommerce theme that’s built for online retailers who want to aim high. It offers a design that’s perfect for modern e-commerce stores, enabling visitors to navigate through hundreds of products.

Plus, it gives you plenty of customization options. Shop Elite includes multiple custom e-commerce widgets. It’s even ready for translation, so you can start marketing to a global audience right away.

If you love using widgets to tailor your WordPress website, then you’ll likely be a fan of Ghumti. This WooCommerce theme enables you to put together unique pages for your online store using a broad range of custom widgets.

These include options for everything from product sliders to on-sale items, all of which are easily customizable. Ghumti also provides blog post layouts so you can launch a seamless content marketing strategy to promote your products and store.

A name like Excellent produces high expectations. Fortunately, this multi-purpose theme delivers with a stylish e-commerce design that’s perfect for fashion stores. It also includes social menus for you to connect your store with your profiles and drive customer engagement.

Although it only provides a single layout for online stores, Excellent packs all the features you need. You can incorporate widgets for product searches and categories, and tweak the theme’s design using the Customizer.

One downside of using free WooCommerce themes is often, you don’t get access to the advanced features a lot of online stores benefit from. That includes functionality such as filtering by price, enabling users to sort through your products, mega-menus for navigating hundreds of products, and more.

Easy Commerce bucks that trend by enabling you to include all those features and more on your site. Although this theme isn’t anything to write home about when it comes to style, it more than makes up for it when it comes to what it packs under the hood.

At first glance, WP Store doesn’t look all that different from most free WooCommerce themes. It features a classic hero section with product categories and galleries below.

However, WP Store packs a few features that make it an interesting option. For example, it enables you to overlay sale notices on product images. It also includes alternatives to help you highlight your store’s phone number, and customers can filter products depending on their price. All those features along with this theme’s modern design make for a winning combination.

Neve is a multi-purpose theme that integrates seamlessly with WooCommerce. It’s hard to believe it wasn’t built only with online stores in mind! This theme also includes several professional-level designs you can use to kickstart your store.

It’s easy to tweak your site’s design thanks to its integration with the WordPress Customizer, as well as several popular page builders. Beyond that, Neve also happens to be one of the fastest WordPress themes around, which means your visitors will be happy with how quickly your site loads.

Not every online store needs to be a maze of product pages and categories. If you’re selling only one or two types of items, a one-page design can suit your purposes much better and help keep your visitors focused.

With Hestia, you get access to gorgeous one-page designs that are perfect for laser-focused, niche online stores. This theme works seamlessly with WooCommerce and it’s so easy to customize, you can have a one-page store (not including your checkout process) ready in just a few hours.

Setting up an online store requires a lot of work, even with WordPress and WooCommerce combined. Without the right theme, you can spend days trying to track down all the plugins you need to implement advanced features for your online store.

Alternatively, you can use a theme that includes all the functionality you need out of the box, such as ShoppingCart. It provides a classic design


Every successful WooCommerce empire starts with one product and the right theme. However, there are so many options that finding the best style for your site is tricky, especially if you’re on a budget.

Fortunately, there are a lot of amazing free WooCommerce themes you can choose from. If you’re looking for a highly versatile option, we recommend eCommerce Gem, which shines due to its modern, minimalistic design. For smaller shops, you can’t go wrong with Juliet, which is incredibly easy to customize.

Do you have any questions about how to pick the right WooCommerce theme for your store? Let’s talk about them in the comments section below! 

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